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Connect to our Marketplace in a 100% safe environment 100% safe environment 100% safe environment

01.
WHY THE RICH AUDIENCE MARKETPLACE

We connect you to the main premium publishers in the market through a multi-format environment, 100% safe thanks to our strict Brand Safe tools. Run your campaigns in our ecosystem, using your purchasing methodology to optimize your media strategy.

Control

Connect and control your strategy in a 100% transparent and measurable ecosystem.

Security

Our Marketplace is protected by strict policies and tools to guarantee Brand Safety.

Volume

Access to the inventory of the main publishers in all available formats (Display, Video, Rich Media and Native).

02.
SECURITY, BRAND SAFETY AND PRIVACY

02.01

Security and Brand Safety

The Rich Audience platform is built on a robust verification system, called BrandSafeAd. Our technology filters and prevents ad execution in uncontrolled, non-measurable or low-quality environments. Plus, thanks to our NLP technology you can add an additional layer of content and context-based blocking.

We offer total transparency in the execution and are compatible with the main verification tools on the market:

02.02

Privacy

03.
Formats

03.01

Our Formats

We offer a wide variety of formats that can be used with all possible communication strategies. From basic formats such as Display, Video or Native to more advanced formats such as Skin and Ignite that offer greater brand awareness, attention and recall.

	Display	Video	Native
Standard

Ignite

Skin

The following graph allows you to compare the different formats according to the level of Viewability and Reach or Attention they offer.

Choose the right format for your campaign strategy and KPI’s with the right combination of Viewability, Reach and Attention.

Viewability

03.02

Formats Navigator

Classic
Animated
Expandable
Full Video
Toggle

Classic Skin

+80%

viewability

0,50%

CTR

The format takes over the background of the web page on Desktop.

In mobile devices, the experience is adapted to the device navigation as the format is delivered in the top header of the page during the first scroll, for a minimum time of 5 seconds.

The main objectives are:

_ Branding
_ Viewability

_ Awareness
_ Reach

MORE INFORMATION

Animated Skin

+80%

viewability

1,00%

CTR

High Impact format which launches an animated creative to increase the attention of the user

100% clickable with possibility to include auto play video.

The main objectives are:

_ Branding
_ Viewability

_ Awareness
_ Reach

MORE INFORMATION

Expandable Skin

+80%

viewability

0,40%

CTR

2,5%

engagement

70%

vtr

Expandable creative on user interaction through click or engagement. Upon expansion, the user can visualize the audiovisual content of the Brand in an exceptional environment without distraction, and sufficient space to include promotional elements.

The main objectives are:

_ Engagement
_ Viewability

_ VTR
_ Tráfico cualificado

MORE INFORMATION

Full Video

+80%

viewability

1,00%

CTR

2,5%

engagement

70%

vtr

Full video creative which expands upon interaction of the user, click or engagement, and serves a full screen video with the content of the Brand in the native player of the device.

The main objectives are:

_ Awareness
_ Viewability

_ Engagement
_ VTR

_ Tráfico Cualificado

MORE INFORMATION

Toggle Skin

+80%

viewability

0,4%

CTR

2,5%

engagement

High impact format which gives navigation alternatives of various different skins in the same impression.

Perfect for communicating various promotions, products, benefits or destinations in a unified way.

The main objectives are:

_ Awareness
_ Viewability

_ Interacción
_ Reach

MORE INFORMATION

Animated Display
Animated Video
Full Video
Dual
Vertical Video
Geo
Animated Discover

Animated Display

+70%

viewability

0,30%

CTR

Rich Media mobile format designed to capture the attention of the user. The creative initiates right when the user starts the visualization, in focus.

The main objectives are:

_ Viewability
_ Branding

_ Awareness
_ Reach

MORE INFORMATION

Animated Video

+70%

viewability

+70%

vtr

Format with auto play video which is served when the user starts the visualization in focus.

The main objectives are:

_ Viewability
_ Branding

_ VTR
_ Awareness

MORE INFORMATION

Full Video

+70%

viewability

+70%

vtr

Video auto play format with a small template designed to capture the attention of the user.

Once the user starts the visual engagement with the creative, the video will initiate from the start with option to activate sound.

The main objectives are:

_ Viewability
_ Branding

_ VTR
_ Awareness

MORE INFORMATION

Dual

+70%

viewability

0,30%

CTR

Interactive format which facilitates the execution of 2 different creatives at the same time.

The user can navigate between the 2 creatives using the finger in a very intuitive user-friendly experience.

The main objectives are:

_ Viewability
_ Branding

_ Awareness

MORE INFORMATION

Vertical Video

+70%

viewability

+70%

vtr

Vertical video format in auto play which starts when the user is in focus.

Once the video has been seen, we serve an Animated Display creative as a reminder.

The main objectives are:

_ Viewability
_ Branding

_ VTR
_ Awareness

MORE INFORMATION

Geo

+70%

viewability

Interactive creative served with geolocation segmentation, allowing the user to find the nearest Point of Interest to his location.

The main objectives are:

_ Viewability
_ Branding

_ Engagement
_ Awareness

MORE INFORMATION

Animated Discover

+70%

viewability

0,30%

CTR

Interactive format which unveils the full creative through the scrolling of the user.

The main objectives are:

_ Viewability
_ Branding

_ Engagement
_ Awareness

MORE INFORMATION

Skins

Ignite

Classic Skin

+80%

viewability

0,50%

CTR

The format takes over the background of the web page on Desktop.

In mobile devices, the experience is adapted to the device navigation as the format is delivered in the top header of the page during the first scroll, for a minimum time of 5 seconds.

The main objectives are:

_ Branding
_ Viewability

_ Awareness
_ Reach

Animated Skin

+80%

viewability

1,00%

CTR

High Impact format which launches an animated creative to increase the attention of the user

100% clickable with possibility to include auto play video.

The main objectives are:

_ Branding
_ Viewability

_ Awareness
_ Reach

Expandable Skin

+80%

viewability

0,40%

CTR

2,5%

engagement

70%

vtr

The main objectives are:

_ Engagement
_ Viewability

_ VTR
_ Tráfico cualificado

Full Video

+80%

viewability

1,00%

CTR

2,5%

engagement

70%

vtr

Full video creative which expands upon interaction of the user, click or engagement, and serves a full screen video with the content of the Brand in the native player of the device.

The main objectives are:

_ Awareness
_ Viewability

_ Engagement
_ VTR

_ Tráfico Cualificado

Toggle Skin

+80%

viewability

0,4%

CTR

2,5%

engagement

High impact format which gives navigation alternatives of various different skins in the same impression.

Perfect for communicating various promotions, products, benefits or destinations in a unified way.

The main objectives are:

_ Awareness
_ Viewability

_ Interacción
_ Reach

Animated Display
Animated Video
Full Video
Dual
Vertical Video
Geo
Animated Discover

Animated Display

+70%

viewability

0,30%

CTR

Rich Media mobile format designed to capture the attention of the user. The creative initiates right when the user starts the visualization, in focus.

The main objectives are:

_ Viewability
_ Branding

_ Awareness
_ Reach

Animated Video

+70%

viewability

+70%

vtr

Format with auto play video which is served when the user starts the visualization in focus.

The main objectives are:

_ Viewability
_ Branding

_ VTR
_ Awareness

Full Video

+70%

viewability

+70%

vtr

Video auto play format with a small template designed to capture the attention of the user.

Once the user starts the visual engagement with the creative, the video will initiate from the start with option to activate sound.

The main objectives are:

_ Viewability
_ Branding

_ VTR
_ Awareness

Dual

+70%

viewability

0,30%

CTR

Interactive format which facilitates the execution of 2 different creatives at the same time.

The user can navigate between the 2 creatives using the finger in a very intuitive user-friendly experience.

The main objectives are:

_ Viewability
_ Branding

_ Awareness

Vertical Video

+70%

viewability

+70%

vtr

Vertical video format in auto play which starts when the user is in focus.

Once the video has been seen, we serve an Animated Display creative as a reminder.

The main objectives are:

_ Viewability
_ Branding

_ VTR
_ Awareness

Geo

+70%

viewability

Interactive creative served with geolocation segmentation, allowing the user to find the nearest Point of Interest to his location.

The main objectives are:

_ Viewability
_ Branding

_ Engagement
_ Awareness

Animated Discover

+70%

viewability

0,30%

CTR

Interactive format which unveils the full creative through the scrolling of the user.

The main objectives are:

_ Viewability
_ Branding

_ Engagement
_ Awareness

04.
Targeting

Advanced Targeting

Advanced targeting options to help you achieve your brand goals.

KPI-based deals

One of the main advantages of our technology is that it allows you to create deals with guaranteed KPIs. Our predictive algorithm will only pre-filter impressions that are capable of reaching the agreed objectives: Viewability, VTR and CTR.

Contextual Targeting

Thanks to our Natural Language Processing platform we can fully understand the context in which the ad is executed, the entities present in the content and its categorization. This allows us to offer advanced targeting options based on keywords, categories and pure contextual content.

Contextual Targeting

Data Providers

We are committed to offering solutions that provide real value to our advertisers, which is why we have launched a Data Exchange which is connected to some of the best Data providers and open to integration with any provider you may need.

05.
Reporting

Reporting / Control

Efficiently control the delivery of your campaigns with our Rich Media Studio technology.

Real Time Reporting

The information is updated in real time, so you can make decisions about the configuration and optimisation of the campaign quickly and efficiently.

Data Granularity

Our System offers high data granularity to help you analyse and optimise campaigns: Website, position, time, device, viewability, interaction rates, etc.

API Ready

If you wish, you can connect to our reporting system via API to integrate it into your own reporting system or to third-party technologies.

06.
Custom solutions

Private Ecosystems

100% personalized advanced solutions

Our Marketplace was developed using our proprietary technology to create ad-hoc solutions for global clients with the aim of deploying advanced programmatic strategies.

Our #core technology enables the most advanced clients to create their own bespoke programmatic ecosystem. #core is the natural evolution of programmatic buying as it offers control, security and transparency of direct buying in a pure programmatic environment, which is faster to implement than a standard PMP-based model.

The product was created to help deploy advanced programmatic strategies to global clients. It allows you to customize inventory, Brand safety options, connect your own and third-party data, activate contextual targeting options and KPI-based optimizations from a self-service or managed interface.